BY: KIMBERLY ALSUP
I first discovered Luvvie Ajayi on Twitter with her witty commentary and her live tweeting during Scandal. Luvvie says the stuff I’m thinking but don’t say out loud. I am inspired by her because like her I operate a blog without getting paid but, I do it for the love of writing.
“Just the love of writing; that’s what made me start. When I started I had no intention of making money. Honestly, I just wrote because I just love writing and it wasn’t something that I intended to become a career but I think that also kind of helped. Without the expectation, I wasn’t disappointed about not making money because I still had a full-time job. So ultimately I think me not being strategic actually helped because with the lowered expectations, or with zero expectations, I didn’t have anything to compare to while I was writing.”
Luvvie is a fourteen-year blogging veteran of Awesomely Luvvie, a highly respected humor blog that covers everything from pop culture to technology, travel, race and random adventures. Her latest blog inspired her debut book, I’M JUDGING YOU: The Do-Better Manual, released in September 2016 and instantly hit the New York Times Best Selling List. I’M JUDGING YOU is a collection of essays that critiques our fame-obsessed, social media-centric lives, all while encouraging us to do better. Earlier this year ShondaLand along with ABC Signature Studios have acquired the rights to the book to develop a cable comedy series. Luvvie first gained the attention of Shonda Rhimes with her online Scandal recaps. There is no date yet on when we will see this on screen but I am in eager anticipation of this comedy.
In an effort to leave the world better than she found it, she partnered with Karyn Brianne Lee in 2009 to create The Red Pump Project. The Red Pump Project is a nonprofit that raises awareness about the impact of HIV/AIDS on women and girls. Luvvie serves as the Executive Director and leads the national executive team and network of ambassadors in four states. They seek to empower, educate and motivate action by driving the conversation online and in the community around HIV prevention and issues related to sexual and reproductive health. They use the Red Pump as a symbol of empowerment to represent the strength and courage of women affected by HIV/AIDS. The Red Pump Project believes that if HIV affects one, it affects us all. (www.redpumpproject.org)
“Awareness is Always in Style!”
Luvvie was a former contributing editor and columnist for The Grio, she wrote Scandal recaps for Vulture and has written for EBONY, Clutch Magazine, and Uptown Magazine.
She is also the creator and Editor-In-Chief of Awesomely Techie, a resource site for writers, bloggers, entrepreneurs, small business owners and everyday people who want to use technology to make their work and personal lives more efficient.
Luvvie Ajayi is definitely a WOMAN WHO ROCKS to me. I am inspired, and thankful that I have been exposed to her greatness. This is just the beginning for her and I can’t wait to hear more from her.
You can get the hilarious I’M JUDGING YOU: The Do Better Manual at any bookstore and online retailer.
Also for more information about her and how you can book her, visit her at
And lastly, follow her on social media for her unfiltered commentary and updates:
Facebook: Luvvie Ajayi